LinkedIn – School: Keep your network updated!

I have just been on LinkedIn to check on my profile. One of my contacts invited me to a reception, another is at a pep-talk with a well known entrepreneur. Yet another shard an interesting link with med, another is expanding his business and is looking for people with flair for sales. Four people in my network, that i pay extra attention to this Sunday evening. They show me that their business is going well, and they want to share knowledge with me, and they even give me the opportunity to meet them face-to-face. Maybe i even know a really talented person in sales thats looking for a job…

Remember to to the same. use the box on your LinkedIn profile that says: “Share and idea, article, question or update” to update your network, because they simply cant guess what your doing right now. Let them know!
When Bastian and i hold seminars, a lot of people ask us, “But what do we write?!” and heres some inspiration:

• Write when you get a new client. Tell them that you are happy to have a new customer on board, and how much you are looking forward to working with them.
• Write about a person in your network who has done something you would like to recognize. That could be a person who got a new job, worked with you on a project and so on.
• Ask a question? Why try to solve alle the problems yourself, when your network can help!
• Share an interesting blog, article or website, something other people just have to know about (but keep it professional!)

This is LinkedIn and not Facebook. In my opinion that means that you dont update your LinkedIn status all the time. Maybe once or twice a week, or when you have something really relevant to share.

AND: DONT poste every single thing from  your Twitter or Facebook…

NOW: Go and update your status, right now – on www.LinkedIn.com

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In Danish:

Jeg har lige været inde på min Linkedin-profil. En af mine kontakter inviterer til reception, en anden til pep-talk med en kendt erhvervsmand. En deler et spændende link med mig, og en søger sælgere til sin virksomhed. Fire personer i mit netværk, som jeg denne søndag aften bliver opmærksom på. De viser mig, at de har gang i deres forretning, at de ønsker at dele deres viden med mig – og de giver mig mulighed for at møde dem face-to-face til forskellige arrangementer. Måske er der en sælger i mit netværk, som jeg kan anbefale.

Det skal du også huske at gøre. Brug den boks på din Linkedin-profil, hvor der står: “Share and idea, article, question or update” til løbende at holde dit netværk opdateret. De ved jo ikke, hvad du går og laver lige nu.

Når Bastian og jeg holder foredrag, er der mange der spørger; hvad kan man skrive? Lidt ideer:

• Skriv når du har fået en ny kunde. Fortæl hvor glad du er for at have kunden ombord, og hvor meget du glæder dig til at arbejde sammen med ham eller hende.
• Skriv om en person i dit netværk, som har gjort noget, du vil anerkende. Fået nyt job. Landet en ny kunde. Løst en opgave for dig.
• Stil spørgsmål? Hvorfor selv bokse med problemerne, når ens netværk kan hjælpe.
• Hvis du finder en spændende artikel, som andre bør læse – så del den på Linkedin.

Linkedin er ikke Facebook. Efter min mening betyder det, at man ikke skal opdatere sin Linkedin-status hele tiden. Måske én eller to gange om ugen, når du har noget relevant at berette.

Og så: Lad nu være med at poste alt fra din Twitter eller Facebook på Linkedin. Læs her hvorfor.

Lige nu: Gå ind og opdatér din status-besked… lige nu – www.linkedin.com.